The satirical news outlet The Onion is pursuing a sponsorship deal for a college football bowl game, according to a report from Awful Announcing. The story, credited to Pablo Torre Finds Out and Drew Lerner, was published on November 5, 2026.
Details regarding which specific bowl game The Onion is targeting or the status of negotiations were not disclosed in the initial report. The move would mark an unusual crossover between a comedy publication and the traditionally corporate-sponsored landscape of postseason college football.
