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Week 10 College Football Overreactions: NIL Spending Pays Off, Lane Kiffin Struggles Against Alabama

Week 10 College Football Overreactions: NIL Spending Pays Off, Lane Kiffin Struggles Against Alabama
Other Sports · 08:15:20 - Tuesday, 10 November 2026

Twelve college football programs that spent approximately $40 million each on player compensation this season have combined for a 72.2% win rate, with only Michigan (5-4) and Texas A&M (4-5) currently outside College Football Playoff contention. The group includes Georgia, Miami, Notre Dame, Texas, Tennessee, USC, LSU, Ohio State, Oregon, and Ole Miss, all of which have three losses or fewer. The data suggests heavy roster investment correlates strongly with on-field success.

No. 2 Georgia reinforced its dominance with a 42-7 victory over No. 10 Ole Miss, extending its winning streak against AP-ranked opponents to seven of the last eight. Quarterback Gunner Stockton completed nine passes, four to Talyn Taylor for 140 yards and three touchdowns. Despite an early-season loss to Auburn, the Bulldogs appear to be peaking at the right time.

Missouri's playoff hopes took a hit with a 34-20 home loss to Texas, dropping the Tigers to 1-11 in their last 12 games against ranked teams. Quarterback Austin Simmons threw a critical interception in a comeback attempt. Missouri's CFP probability would rise from 1.8% to 9.4% with a win at Georgia next week, but the Tigers face a daunting two-game stretch against the Bulldogs and top-10 Kentucky.

UCLA remains undefeated at 9-0 (6-0 Big Ten) after a 34-20 road win at Minnesota, marking the program's first 9-0 start since 1998. Coach Bob Chesney became only the second FBS coach to start 9-0 after taking over a nine-loss team. Backup quarterback Ty Dieffenbach threw for 303 yards on just 8-of-16 passing, including back-to-back 75-yard touchdowns to Aidan Mizell, achieving the lowest completion total for a 300-yard game since 2000.

SMU revived its playoff chances with a 51-28 blowout of Virginia Tech, raising its CFP probability to 8.8%. A win over Wake Forest next week could push that to 20.4% and secure a tiebreaker advantage. The Mustangs also face Notre Dame on November 21, with quarterback Kevin Jennings throwing 13 touchdowns against one interception over his last five games.

Lane Kiffin's LSU squad suffered a 31-13 home loss to Alabama as a 5.5-point favorite, dropping Kiffin to 0-6 against the Crimson Tide as a head coach. Four of those defeats have been by double digits. Kiffin, the third-highest-paid coach in the sport at $11.5 million, has yet to win a major conference title or playoff game, a trend mirrored by USC's Lincoln Riley (sixth-highest at $11.5 million) and Texas A&M's Mike Elko (ninth at $10.8 million).

Michigan's offensive woes deepened with a 15-6 loss to Michigan State, marking the first time since 1936 the Wolverines failed to score seven points in back-to-back home games. First-year coach Kyle Whittingham has overseen a historically poor offense, and the team's high-priced quarterback was benched. Michigan's record would be 4-5 without a controversial clock management call earlier in the season.

Tulane's 60-10 loss to Tulsa prompted athletic director David Harris to release a statement calling the result "embarrassing" and "alarming given the point differential." First-year coach Will Hall, who went 18-35 at Southern Miss, has guided the Green Wave to a 4-5 record one year after a playoff appearance.

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