Sami Zayn came up short in a champion versus champion match against Roman Reigns at the 2026 Crown Jewel event, with Reigns adding the Crown Jewel title to his collection. With the WWE title still around Zayn's waist, attention now turns to who will challenge him first on SmackDown.
Finn Balor has been rebuilt as a serious contender since moving to SmackDown and could earn a number one contender's match, potentially setting up a Survivor Series showdown with Zayn. Johnny Gargano, a longtime friend of Zayn, was promised a title opportunity weeks ago and may finally cash in that pledge.
Kevin Owens strengthened his case with a significant win over CM Punk on Friday night, especially after outside interference cost him in a previous encounter with Zayn. A stipulation match such as an I Quit or Iron Man contest at Survivor Series has been suggested for the longtime rivals.
Drew McIntyre is rumored to be returning to WWE after months away. A renewed rivalry with Zayn, with both men potentially switching character roles, would add another layer to the title picture.
