The Pac-12 Conference's "After Dark" late-night game window is being highlighted as a model worth emulating across college football. The scheduling strategy, which places games in prime late-evening slots, has drawn attention for its ability to capture national audiences and showcase West Coast teams.
A recent example came during the Bucked Up LA Bowl on December 13, 2025, at SoFi Stadium in Inglewood, California, where Boise State Broncos quarterback Max Cutforth was featured in action against the Washington Huskies. The game illustrated the visibility that late-night kickoffs can provide.
Analysts suggest the Pac-12's approach could serve as a blueprint for other conferences seeking to maximize television exposure and fan engagement in crowded sports calendars.
