Progressive Insurance will become a 24-race primary sponsor for Denny Hamlin and Joe Gibbs Racing starting in the 2027 NASCAR Cup Series season, the team announced Friday. The expanded partnership increases Progressive's presence from its current level to a near-full-season primary role for the No. 11 Toyota Camry XSE.
Hamlin, a three-time Daytona 500 winner, has carried Progressive branding on his car for multiple seasons. The new agreement marks the largest primary sponsorship commitment for the 43-year-old driver in recent years.
Joe Gibbs Racing confirmed the deal but did not disclose financial terms. The 2027 schedule is expected to feature 24 points-paying races, meaning Progressive will appear as the primary sponsor at every event.
