The International Cricket Council (ICC) has announced an ambitious 10-year plan to grow cricket's popularity in China, aiming to attract 500 million new fans by 2036.
The strategy was revealed on November 6, 2026.
Chairman of the Board: Ahmed Hammam
Editor-in-Chief: Ayman Badra
The International Cricket Council (ICC) has announced an ambitious 10-year plan to grow cricket's popularity in China, aiming to attract 500 million new fans by 2036.
The strategy was revealed on November 6, 2026.
