TKO Group Holdings, the parent company of UFC, is reportedly in discussions to broaden its media rights portfolio beyond its current partnership with Paramount+, with HBO emerging as a potential new broadcast partner.
According to a report from SB Nation, the talks are aimed at maximizing viewership and revenue for the mixed martial arts promotion. The potential expansion would mark a significant shift in UFC's broadcast strategy, which has been anchored by its agreement with Paramount+ in recent years.
Details regarding the structure of a potential HBO deal, including whether it would involve linear television, streaming via Max, or a combination, were not disclosed. TKO has not officially confirmed the negotiations.
