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LeBron James' Lawyers Send Cease and Desist to AI Sports-Betting App Over Name and Likeness

LeBron James' Lawyers Send Cease and Desist to AI Sports-Betting App Over Name and Likeness
World Sports · 21:35:55 - Friday, 6 November 2026

LeBron James' legal team has sent a cease-and-desist letter to an artificial intelligence-powered sports-betting application that allegedly used the NBA star's name and likeness without authorization. The action aims to protect James' intellectual property rights and prevent unauthorized commercial exploitation of his identity.

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