UFC ownership is discussing plans to expand the promotion's broadcast presence onto HBO and other platforms as part of a partnership between Paramount and Warner Bros., according to a report from SB Nation.
The potential media rights expansion would leverage the corporate relationship between Paramount Global and Warner Bros. Discovery, which jointly own various streaming and linear television assets. HBO, a premium cable network under the Warner Bros. Discovery umbrella, would represent a significant new distribution channel for UFC content.
Details regarding the structure of any potential agreement, financial terms, or implementation timeline were not disclosed. The discussions come as sports properties continue to navigate a fragmented media landscape where streaming platforms and traditional broadcasters are forming new partnerships to maximize reach and revenue.
UFC's current U.S. broadcast rights are held by ESPN through a deal that runs through 2025. Any expansion onto HBO or related platforms would likely complement or succeed existing arrangements.
