In an era where artificial intelligence is reshaping many industries, a new analysis suggests that sport's most enduring competitive advantage may be its oldest attribute.
The article by John Cairney and Rick Burton explores how traditional aspects of sport—such as human intuition, physicality, and unpredictability—continue to provide an edge that technology cannot fully replicate. Published on November 5, 2026, the piece argues that while AI enhances data analysis and strategy, the core of athletic competition remains rooted in uniquely human qualities.
