Automaker Skoda and sports marketing agency Strauss have announced they will review their sponsorship of the Ice Hockey World Championship if Russia is permitted to compete in the tournament, according to a DPA report on Wednesday.
The decision comes amid ongoing debate over the participation of Russian teams in international sporting events. Both companies have indicated their continued support is contingent on the International Ice Hockey Federation's stance regarding Russian involvement.
Skoda has been a long-standing partner of the Ice Hockey World Championship, while Strauss handles commercial rights for the tournament. The potential withdrawal of major sponsors would represent a significant financial impact for the championship.
The International Ice Hockey Federation has not yet announced a final decision on Russia's participation for the upcoming tournament cycle. The federation previously suspended Russian and Belarusian teams following the invasion of Ukraine in 2022.
