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WNBA Finals Set Record Crowds, Merchandise Sales, and Largest Audience Since 1999

WNBA Finals Set Record Crowds, Merchandise Sales, and Largest Audience Since 1999
World Sports · 07:28:05 - Thursday, 5 November 2026

The 2026 WNBA Finals have broken multiple records, drawing the highest attendance figures, merchandise sales, and television viewership since the league's inaugural championship series in 1999.

League officials confirmed that the finals achieved unprecedented crowd numbers across all games, while merchandise revenue surpassed previous highs. The broadcast audience also marked the largest since the first finals, underscoring the growing popularity of women's professional basketball.

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